Returnable refillable mason jars. We launched this idea last week, with layered salads, pasta sauces, chutneys, and jars available for filling in the deli. The idea is to replace plastic takeaway containers with return-for-refund jars, the same way Avalon Milk handles their glass bottles.
Here's how it's going so far:
-We have probably 100 mason jars out there in circulation: only about 5 have come back to us.
-Customers like the idea, but the majority still take the plastic option.
-We have not been able to sell all the mason jar salads that we have made (even though they are gorgeous..). Maybe the jar is prohibitive? Maybe they should be displayed in a different part o the store? Maybe folks haven't found them yet?
-not sure that anyone has chosen a returnable mason jar over a plastic container in the deli.
Upshot: People seem to really like the idea in principle. We will keep working on the offering and putting the info out there!